Engaging employees to maximize business success

Employees and brand representatives in distribution partners are a huge capital asset that most companies have, never appearing on their balance sheet, but are a crucial element in the success of their business.

When seeking to enhance company performance, along with product, marketing, and manufacturing efficiency, leadership must look to leverage the performance of their human factor, employees, and brand representatives, to maximize success.

Employee mindset and its importance

Mindset is very simply the lens through which the human mind processes all information, determining the type of behaviour and attitudes individuals display. Mindset is the implicit theories or assumptions that people hold about the plasticity of their abilities.

American psychologist, professor Carol Dweck says, “Mindsets are a mental framework that guide how people think, feel, and act in achievement contexts”. Dweck says that success comes from having the right mindset rather than intelligence, talent, or education. People with a fixed mindset believe that they're born with certain intelligence, skills and abilities that cannot change. Their underlying assumption being that ability is largely a static, fixed entity that is not amenable to being changed very much. A fixed mindset is exemplified in statements that underscore limitations in the scope for people to develop, such as “You can't really teach an old dog new tricks,” and “You can't make a silk purse out of a sow's ear”

A growth mindset is, as Dweck in her book Mindset describes, people, who believe that their success depends on time and effort. “People with a growth mindset feel their skills and intelligence can be improved with effort and persistence. Their approach embodies the assumption that abilities are malleable and can be cultivated through concerted effort.” Statements underscoring the process of ability and skill development, such as “Talents are developed, not discovered” and “Things are almost always hard before they are easy,” reflect a growth mindset.

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Neon Agency, employee engagement experts

As employee engagement specialists, we offer regular mindset testing and development support, as part of our Optimum Performance philosophy to designing and delivering employee engagement programmes for clients. We assist employees and brand representatives, to test and enhance their mindset to help them sustain positive attitudes towards work and life.

Optimum Performance is a balanced score card approach, combining corporate targets and personal objectives with communication via relevant dialogues, performance tracking, learning reinforcement, reward and recognition and fun using gamification, to achieve very high levels of engagement and attainment.  

Find out more about our employee engagement solutions.