Neon Agency is a team
of experienced performance
improvement experts
We work across multiple
industry sectors UK and Worldwide
In the 1920s when brands such as General Electric and Coca-Cola began manufacturing on a grand scale, they needed their salespeople to encourage customers to buy. By the 1940s these companies began exploring how incentives could be used to drive behaviours such as selling a product in a set period. The rest as they say is history, as over the years incentive travel shows impressive results for businesses.
On average, incentive travel boosts sales productivity by 18%, it also has an average return on investment of 112%.
· 100% of Best-in-Class companies offer incentive travel to recognize sales success. Source: Aberdeen Research
· Incentive travel is not just for sales. 53% use incentive travel to reward sales. 43% to reward employees. 33% for channel partners. And 27% to appreciate customer loyalty. Source: Incentive Federation
· 61% of buyers expect incentive travel activity will recover above, or slightly above, 2019 levels by 2024.Source: Incentive Travel Index: 2022 Survey Highlights
· 3 x higher revenue increases for companies using non-cash rewards, including incentive travel Source: Aberdeen Research
Luxury incentive travel carefully researched and constructed to inspire your audiences with unique specially curated experiences, that expand and embrace their lifestyle ambitions, leaving lasting memories, is the currency for corporate success.
Recognising and retaining your best and most promising performers, demonstrating to dealers, retailers, and customers your appreciation of their support and business relationship is vital.
66% of buyers expect soft power benefits. Improving culture, engagement, and relationships as vital outcomes for a successful programme.
Source: Incentive Travel Index: 2022 Survey Highlights.
Audience expectations have evolved in recent years and the need to apply today’s sustainability standards, means destination choices, travel distances and activity itineraries require careful attention.
Again, industry research illuminates the pathway as the Incentive Travel Index indicates:
· 66% of participants desire new destinations
· 51% of participants want all-inclusive resorts
· 49% of participants want destinations closer to home
· 89% list downtime as the most important factor for incentive travel
In summary, people are looking for an experience that appeals to a mix of emotions. From a thirst to explore unfamiliar places, to an event that offers a balanced mix of sightseeing and downtime, with minimal additional financial contribution, and without creating a large carbon footprint.
In the ITI 2022 Survey, industry professionals believed incentive travel would reach or exceed pre-pandemic levels by 2024. Now only a matter of months away, we are certainly seeing companies assigning budgets back to incentive travel activity.
Incentive travel provides powerful return on investment for companies in many ways including:
· Acknowledging and retaining top performers and encouraging improvers
· Enhancing engagement and collaboration, especially important with hybrid work patterns
· Keeping channel partners engaged and strengthening relationships
· Competitive advantage in the hiring process
96% of respondents agree that incentive travel programmes are “very effective or effective in achieving programme objectives” as measured by increased sales and/or revenue.
Source: SITE Global Survey.
Neon Agency provide guidance and advice to companies on how to obtain maximum ROI on incentive travel programmes. We create incentive events in both the UK and overseas for local and global brands who trust us to deliver their trips year on year.
Find out more about our employee incentive events and incentive travel programmes.
